Trigger warning: I’m about to get real vulnerable so if you are affected too strongly by emotion, please look away! I’m kidding, but in all seriousness, YOU deserve this apology. YOU are the lifeblood of this business and I feel like I failed you. Let me explain:
I’ve been asked numerous times what I love most about Free Breakfast and my answer is always the same. I’ve put 10’s of thousands of pieces of clothing into the world and they speak for me in my absence. You’re on this list because you’ve copped from us so you KNOW what they say. Creating gets me excited. Teaching and reaching is what I love. You know what part I DON'T love? The BUSINESS part of it. To put it bluntly, I’m not really good at business. I never learned how to market effectively and I never acquired the skills that might have enabled me to put a team together to supplement my failings as an actual business person. I never had a team really. I did EVERYTHING. Designing. Printing. Folding. Tagging. Bagging. Shipping. Cleaning. Admin. You name it. And it was exhausting.
So when COVID happened, and my wife got cancer, and tribulation after tribulation came upon me, I basically quit. After 7 years of building with YOU. I stopped trying. I lost the desire to create. I lost the desire to grow and to fight. And the part that shames me the most is that I know I’m not the only one in this world afflicted by adversity. I have seen people with far less gifts endure far worse troubles. They succeeded in spite of their trials. I did not. And for that I humbly apologize.
I want you all to know that in this 12th year since our inception, I have found the fire again. And I’ve found a method by which I can balance working a separate full time job with the work it'll take to reinvigorate this business. I am ready to edify, enlighten and empower again and I hope you all will reengage with me and the Free Breakfast Movement.
Last month I dropped a bunch of new designs. Check them out when you have time. And stay tuned because we’ll be doing some giveaways every month and it’ll be easy to qualify for your chance to win some free merch. Details will be coming via email and through our Instagram page.
If you made it this far, I also apologize for referring to myself as “the CEO” in the subject line. I hate that title. It’s so pompous and Western and that’s never been my vibe. I’m not CHIEF. I’m not important. The work is. YOU are. I’m a servant. I just happen to be the Lead Servant.
Peace,
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